Notify
a tap on the shoulder, not a pile of pings
What should trigger a notification — and how do I send nudges people actually appreciate instead of resent?
You don't have an attention problem.
You have a notification problem.
It's one of two extremes: you don't notify at all and people forget you, lapse, and quietly churn — or you over-notify until every ping triggers an eye-roll and an unsubscribe. There's no strategy for what warrants a notification, when to send it, or how to make it feel helpful. Sound familiar?
You don't notify at all — afraid of being annoying. Silence costs more than noise: people forget, lapse, and churn without ever filing a single complaint.
You send everything at the same frequency. A renewal reminder and a "new feature" update don't deserve the same cadence — so the message that matters drowns in the ones that don't.
Your notifications sound like a machine wrote them. "Your subscription will expire in 3 days" lands very differently from "Hey, your membership's up Friday — want me to handle it?"
You never consolidate. Five separate pings in one day when a single digest would have been more welcome — and far more effective.
From "mute, unsubscribe, forget" to nudges people thank you for
"I either don't notify at all — people forget about me, lapse their membership, miss events — or I send too many reminders and people unsubscribe. I have no system for what warrants a notification, how often is too often, or how to write one that doesn't sound like a robot."
"I have a complete notification inventory: every trigger mapped to a message, every message timed to a cadence, every cadence tuned to the channel. People tell me my reminders are actually helpful. My reactivation rate is up, my unsubscribe rate is down, and I never wonder 'should I send this?' — the system answers that."
The shift: notifications aren't interruptions to minimize — they're touchpoints to design. Get trigger logic, timing, and tone right, and people thank you for the reminder instead of muting you.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not theory about notifications. By the end they add up to a full trigger inventory, a cadence calendar, and a copy library tuned so every nudge feels welcome.
Notification Trigger Inventory
Every event and behavior mapped to a notification type.
Trigger Priority Matrix
Importance × urgency ranking for every trigger.
Trigger Rule Engine
Conditions, thresholds, and suppression logic.
Notification Cadence Calendar
Frequency by channel and trigger type.
Send-Time Optimization Guide
Best windows by audience and channel.
Throttle & Consolidation Rules
Max per period; digest vs. individual.
Trigger & Timing Playbook
Directory- and niche-specific triggers and timing.
Notification Copy Library
Templates for every trigger type and tone.
Tone Calibration Guide
Celebratory, urgent, gentle, informational.
Effectiveness Dashboard
Open, action, and unsubscribe metrics.
A/B Testing Plan
For ongoing notification optimization.
Notification Audit Checklist
Quarterly review of trigger relevance, timing, and tone.
Three moves: pick the triggers → time them right → tune the tone
Triggers
Inventory · prioritize · rulesThe events and behaviors that actually warrant a nudge.
- Inventory Map every event that should trigger a notification — signups, milestones, inactivity, renewals, deadlines
- Prioritize Rank triggers by importance and urgency — not everything deserves a ping
- Rules Build trigger rules — conditions, thresholds, suppression logic
- Apply Directory / niche triggers — member activity, expiring memberships, new matches
Timing
Cadence · windows · throttleFrequency and spacing that respects attention.
- Cadence Set frequency by channel and trigger type — daily, weekly, event-driven
- Windows Find the best send times and respect quiet hours
- Throttle Cap notifications per period — digest vs. individual
- Apply Directory / niche timing — activity windows, renewal cycles, event proximity
Tone
Voice · types · testLanguage that feels helpful, not robotic.
- Voice Write copy that sounds like a helpful human, not an automated system
- Types Calibrate tone by type — celebratory, urgent, gentle, informational
- Test Measure open, action, and unsubscribe rates — and close the loop
- Apply Directory / niche notification voice — member comms, admin alerts, updates
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- People drift away in silence — they forget to log in, miss events, don't come back.
- Or you over-remind, and people mute, unsubscribe, or tune you out.
- You have no rule for what warrants a notification, how often, or how to word it.
- You want reminders that feel like a helpful tap on the shoulder, not a robotic alert.
- You want 12 real artifacts ending in a notification audit checklist you run quarterly.
This is NOT for you if…
- You're not turning responses into relationships yet — do Reply first.
- You already run a tuned, well-loved notification system and just want advanced tactics.
- You want a single email-tool tutorial — this is the strategy beneath every channel.
- You want to automate away every human touch — this makes automated moments feel human.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Notify — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Touchpoints courses
$320Pillar
All 36 Fundamentals courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Notify
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
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Wire this to the Simplero Founding bundle product for this course.
The fifth step of the Touchpoints journey
Notify is course 5 of 6. Reply turned responses into relationships; Notify keeps those relationships warm between conversations. It comes fifth because once people are engaged, the risk is drifting apart in silence or driving them off with noise — so you design nudges that land at the right time with the right tone. Then Feedback closes the loop by listening back.
You are here — make every nudge welcome.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
How often is too often?+
There's no universal number, but there is a diagnostic: if your unsubscribe rate per notification beats your action rate, you're over-notifying. The cadence framework helps you find the sweet spot.
Should I let people customize their notification preferences?+
Yes — but don't make them do the work upfront. Start with sensible defaults, then offer granular controls once they've experienced your notifications. The course covers the progressive-disclosure approach.
Push vs. email vs. in-app — which channel?+
Different channels for different urgency levels. The course maps trigger types to channels so you're not firing a push notification for a "new blog post" when an email digest would do.
Won't more notifications just annoy people?+
Only the wrong ones. A well-triggered, well-timed, well-worded nudge increases engagement — the course is about sending those and suppressing the rest.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module maps notifications onto directory moments — new member activity, expiring memberships, new matches, community events — with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a trigger inventory and cadence calendar to a tone calibration guide, an effectiveness dashboard, and a quarterly notification audit.
What does a notification people actually welcome look like — and how do I nudge without ever becoming noise?
Stop choosing between silence and spam. Map the triggers, time them right, and write them so people thank you for the reminder.